Beautiful Remarketing Ads For Higher Conversions

Small or large campaigns all should be running quality remarketing display ads. A customer who has already visited your website, but did not convert is a likely candidate to buy from you.  You simply just need to remind them or offer an incentive. We do this through remarketing ads.

While Google Adwords offers a great tool to whip up some display ads on the fly, we prefer to make our own beautiful ads.  By having a designer here at our agency, we are able to create some of the most stunning ads that grab attention quick and bring the potential customer back to your website (with a highly optimized landing page of course). The conversion rate is usually very high.

When you hire an agency to handle your Google Adwords and other online marketing, it is important that they take the time to give your remarketing campaigns the attention they deserve.  By starting with targeted audiences, you can then create banners that fit each audience along with a landing page to send them to.

The banner should be eye grabbing and have calls to action along with an incentive to come back to the site. Be sure that you aren’t remarketing to customers that have converted, as you don’t want to show an incentive if they didn’t get one. You can show customers that have converted a “thank you” banner or a different incentive. This is why it is important to create your remarketing audiences correctly.

When designing banners for display ads, make sure you cover all the sizes that Google allows: