As a certified and badged Google Adwords Agency, it is our job to put you first in line for new products from Google. On Sunday, Google announced Customer Match is coming. This will allow us to reach your repeat customers as well as potential customers in a fashion like no other. We will be able up upload your customer database of emails and target those customers in a way that could be much better than a traditional methods (i.e. newsletter). Instead we will show them display ads throughout their daily internet experience and highly relevant ads.
Newsletter Marketing May Take A Back Seat?
This is extremely exciting for us, because we know what a pain in the butt it can be to generate a newsletter a couple times a month for business owners. We call it the “ATM” because it is truly instant business for many of our clients and we always get great results from our newsletters campaigns.
With Google Match, we will test both newsletters and customer match ads to see which has the higher ROI and push budget towards the winner.
Gather Those Email Addresses!
Now it is even more critical that you get an email address from every person you do business with, potential customers too. Repeat customers are far more valuable and much more likely to purchase from you again, so why not remind them of your business as safely and privately as possible. Google match sounds like will make all this possible.
Example from Google:
“Let’s say you’re a travel brand. You can now reach people who have joined your rewards program as they plan their next trip. For example, when these rewards members search for “non-stop flights to new york” on Google.com, you can show relevant ads at the top of their search results on any device right when they’re looking to fly to New York. And when those members are watching their favorite videos on YouTube or catching up on Gmail, you can show ads that inspire them to plan their next trip.”
The launch is said to be a couple weeks away.
Is your email list strong or weak? Use the comments below to let us know.